Best Restaurants In Atlanta TripAdvisor May Suffer
The Montreal-based firm Adviso helps its customers – including best restaurants in atlanta and hotels – to get feedback from visitors on the recommendation sites. Bad reviews or, worse, an almost total absence on a given platform can do damage.”We can kill business with that. A best restaurants in atlanta that had a bad night with four people who have good karma on TripAdvisor may suffer, “says Jean-François Renaud.On the Facebook page of a restaurant in the Laurentians, a man rebels. “I was hoping to bring my family to your restaurant, but after reading the reviews online, I changed my mind. Three-quarters of critics are bad. Nowadays, restaurateurs should pay attention to social media … “An opinion shared by Jean- best restaurants in atlanta. We must not ignore the existence of these networks.
“There is the notion of existence: for millennials, if you do not have 20 critics, you do not exist.”The question arises: are some ready to do anything to exist? “Sometimes the shopkeeper himself will give himself a good rating and will ask his family and friends to do the same thing. At the same time, others will do the same thing, but negatively, with their direct competitor, “explains Sophie Thériault, a member of Crypto Québec, whose mandate is to help the public have” better hygiene “. digital”.
Even before Joel Robuchon’s L’Atelier opened in December at the Casino de Montréal, he had already collected notes on Facebook, which was noted by the Eater specialist website. Among those who gave the perfect five-star rating was a restaurant employee.
Others go further than asking friends and family to rate their best restaurants in atlanta. “It’s a practice that is becoming more professional, there is a black market,” says Geneviève Lajeunesse, also from Crypto Québec. They are real account holders who are hired to write reviews. They even explain how to use technology to avoid being recognized. “
“There is still a way to buy positive reviews, confirms Jean-François Renaud. But it’s the job of the platforms to detect this kind of fraud, and they have all kinds of ways to do it. For a company, buying fake reviews or fake “likes” is not a sustainable strategy. “
Strategy, Sylvia Robin, Robin Square, ensures that she had none, if not ensure a flawless service in his restaurant. “I feel bad going fishing for customers. I was approached thousands of times to do marketing, people wanted to take care of my Facebook page, but as long as we pay for it, we’ll do it ourselves, “she says.
If she thinks that she and her team “reap the rewards of their passion,” the virtual popularity is doubled with additional pressure. “Customers have very high expectations,” concludes Sylvia Robin.
How to make the right choice?
Vary the sources
“I do other research than the critical sites. I generally accompany my search for information coming from experts, like a blogger I trust. It’s a mix of both, for me, and I encourage people to be careful, because of false criticism and abuse. But it certainly helps to go out and make a decision as a consumer. “- Jean-François Renaud, co-founder of Adviso
Know how to detect the truth of the fake
Based on research on online criticism, Cornell University in New York, a few years ago, designed a computer tool to identify false criticisms. best restaurants in atlanta According to the university, the success rate of its “Review Skeptic” tool is 90%. To use it, just enter the text of the review (preferably in English) to get an appreciation.
Trust his friends
By connecting to online review sites with our Facebook account, for example, we will first have access to reviews written by people in our network. This is a good way to discover places a little less busy, but tested by people we know.
The popular choice subject to the test
We’ve asked people who make a living from restaurant reviews to tell us what they think about TripAdvisor’s top 5 listing in their city. Would a tourist who relies on this constantly changing list be well served? Look in three stops